Training Opportunity for Ag Entrepreneurs

Small businesses targeted in Purdue workshop.

You may be just operating a small business on the side. Maybe it's agri-tourism, where you charge school children to see lambs or claves in the spring. Or maybe you're using the Community kitchen at Madison, Ind., to make salad dressing. Perhaps you're developing your own in-season vegetable sales business.

Here's an opportunity to learn how to make it more profitable. And you will learn in style. No stuffy Krannert School classrooms for this one - this day-long training program will be held at Ross Ade Pavilion at Purdue University (that's the football stadium). It's on the 5th floor, at the Buchanan Club.

Sponsored by Purdue's New Ventures team, charged with helping people develop alternative businesses to supplement income, it's slated for Thursday, Sept 27, from 7:30 a.m. to 6 p.m. EDT. It's a full day of learning about everything from positioning your product in the marketplace to analyzing your competition for the product that you intend to sell.

Other topics to be included in the discussion include how to get your product to your customer at the right time and place, when they're ready to buy, pricing your product competitively but in a manner that still allows you to make a reasonable profit and targeting your customers so you know about your market potential.

If this workshop turns out like most others held by the Purdue New Ventures Team, the real value will likely be in the networking that occurs in interaction between those attending. Time will be allotted for breaks and lunch. The interaction that goes on there, often with questions or comments spurred during the previous session, may lead to connections that can either help you solve a problem with your own small business, or help someone else.

The conference will also feature a focus on 'Selling Strategies- Where Marketing Meets the Customer. This is not feint of heart training- it's for those serious about turning their business, which may have started as a sideline, into a more profitable business venture.

The Purdue New Ventures team is made up of Purdue ag Econ Extension staff, many of whom will present topics during the meeting, and select Purdue Extension ag educators located around the state. Jerry Nelson, former long-time Extension ag educator in Knox county, now devotes full time to this effort.

Registration is $100 per person if paid by this Friday, 8/31, or $125 afterwards. To register, contact Joy May at 765-494-4231 or: [email protected]

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