The 2011 Beef Industry Safety Summit, one of the most respected safety meetings in the industry, begins March 2 in Dallas. The Summit brings together scientists, public agencies and representatives from every link in the beef production chain to hear new research and discuss solutions for improving beef safety systems industry-wide.
California Beef Council Public Relations Coordinator Shannon Kelley will be there along with her industry guests to learn about advancing beef safety on a local and national scale. Kelley says both state and national checkoff dollars support safety research, which shows a strong, efficient checkoff partnership and gives states access to information and experts they might not have otherwise.
"Half of the checkoff dollar is going to fund efforts on a national level and some of those dollars go to beef safety," Kelley said. "So we get to go to these meetings and listen to all of the new, exciting beef research that is being done on behalf of the national checkoff dollar, get to mingle with national checkoff staff that also help us quite a bit on issues management."
Kelley says the summit brings state beef council staff, national checkoff staff, safety experts, food service operators, retailers, processors, farmers, ranchers and feedlot operators together for education and discussion. Once the safety summit comes to a close, Kelley says she'll have new beef safety messages to take back to the beef council and California producers to assure consumers this country has safest beef in the world.
"Whether it's talking to the media about a beef safety concern, or talking with our retails or our food service operators that we work with," Kelley said. "I'm going to have all this information and all this research to bring back to them to say what we're doing as an industry to maintain consumer confidence in our product."
For more information visit www.bifsco.org.